Hundreds of thousands of dollars go back to the Scouting program in the Sam Houston Area Council as a result of the annual Trail's End popcorn sale. Over 73% of all dollars collected during the sale support local Scouting. The popcorn sale is a way for a Scout to support his or her way through the various activities during the year. There are three options to sell popcorn: traditional take order sales, sell online to friends and family out of town and show-and-sell. For more information, contact your district popcorn kernel or district executive.

Why Sell?

• Increase your unit and council income – 73% stays in the local area.
• Scouts pay for their way for various Scouting programs and activities.
• Scouts learn life lessons by “earning their own way.”
• There are loads of incentives to motivate Scouts: cool prizes, $650 club, $1,800 club and college scholarships. 

Kroger stores are huge supporters of the Sam Houston Area Council. Kroger is able to provide unit placement in front of their stores for our Scout Fair Coupon Book Sale.  However, please do not contact area Kroger store front placement for popcorn sales.

Ways to Sell Popcorn

There are three options to sell popcorn: traditional take order sales, sell online to friends and family out of town and show-and-sell:

1. Take Order Sales 

Take order sales are the most traditional way to sell popcorn. Scouts go door-to-door with the take order form received from your leader after unit kick off on August 18, 2015 through November 10, 2015. Customers choose the product(s) he or she wishes to buy and writes the order on the order form. Scouts should collect the money when the popcorn is ordered (checks should be made out tot he unit). Popcorn will be picked up by units on November 21, 2015.

Sign up to sell popcorn                 Popcorn Kernel Guide

2. Show-N-Sell

Show-n-sell is similar to take order sales, except Scouts have the popcorn in hand to sell to customers. All units are eligible to participate if they agree to the terms stated in the commitment order form. Dens, packs, or troops can request permission to sell in front of a retail store or chartered organization. Units must agree to use show-and-sell to grow and not replace traditional take order sales. The product bundle includes: 36 caramel corn with almonds, 12 white cheddar bags, 24 unbelievable butter microwave, and 96 classic caramel corn. Unsold popcorn cannot be returned.

New for 2015: All show-n-sell units will receive a free sample kit with every bundle ordered. Additional sample kits may be purchased and added to the unit’s invoice at a $12 cost to the unit. Additional sample kits are available on a first come first serve basis from inventory available at the popcorn distribution site. The sample kit (retail cost is $40) includes a sleeve of portion cups, two bags of classic caramel corn and one bag of white cheddar cheese.

Customers can also make military donations to support the military and Scouting at the same time. Find out more about military donationsMilitaryadflyerproduct flyermilitary receipt

Show-n-sell popcorn is picked up on August 22, 2015 at Lone Star Exhibits (9344 South Pointe, Houston, TX 77054 ). Pick up times: TBD. The show-n-sell campaign runs from September 1 - September 30, 2015Commitment forms were due by July 27, 2015.

Kroger stores are huge supporters of the Sam Houston Area Council. Kroger is able to provide unit placement in front of their stores for our Scout Fair Coupon Book Sale.  However, please do not contact area Kroger store front placement for popcorn sales.

3. Online Popcorn Sales 

Selling online is the best way to sell to friends and family who live far away. Online sales count toward Scout rewards including the $650 club, $1800 club and scholarship program. Participants can send emails to friends and family asking them to purchase Trail's End products online. The email includes a link allowing them to begin shopping right away. Customers can pay with a credit card, and the products are shipped directly to the customer by Trail's End. The advantages of online sales is that the Scout doesn't have to collect money or deliver products. Online sales run from August 1 - November 10, 2015.

Sales will be credited to a Scout's unit and the council in his name. Every Scout must create a new account to sell online. To register your Scout, enter the Scout's date of birth, select Sam Houston Area Council and then select your district and unit. If you do not know what district or unit you belong to or if your unit is not listed, please contact your unit leader or district executive. View the step by step guide to creating an account or visit the Trail's End FAQ page for help with creating an account.

   Register Scouts to sell online

Because Trails-End.com is a website geared towards children, many under the age of 13, they require customers to enter their birth date before making a purchase to ensure our site remains 100% COPPA (Children’s Online Privacy Protection Act) compliant. This information is not saved and cannot be viewed by Trail’s End staff.

Popcorn Blitz Day

Blitz day is a designated day where units are encouraged to sell popcorn during take order as a group by canvasing areas in their neighborhood. Scouts that meet the items sold count indicated by each date will qualify for entry in the drawing for one of three GoPro Hero3+ Silver Edition.

  • October 3, 2015 – Sell total 20 items by this date
  • October 24, 2015 – Sell total 40 items by this date
  • November 7, 2015 – Sell total 60 items by this date

To enter into drawing, email screen shot (from your cell phone) of the Scout’s sales form(s) showing the total number of qualifying items sold by 7:00 pm on the designated Blitz dates and email a picture of the forms to popcorn@shac.org. Please be sure to indicate Scout’s name, unit type and number and contact phone number to contact in case they win. The winner will be drawn and announced on Facebook the following Monday. 

Note: Scouts are not required to participate in Blitz Day to enter drawing. If the required number of items are sold and met by the Blitz Day deadline, a Scout may submit an entry for the drawing.

Popcorn Kickoff Training

August 18, 2015

At the popcorn kickoff, unit leaders will receive, sales materials, training, and leader tools. Every unit should send at least one leader. For more information, contact your district popcorn kernelSign up for training when signing up to sell popcorn.

District Popcorn Kernel Contacts

  Districts Date / Time Location

North Training

George Strake, Iron Horse, Orion, Phoenix, Tall Timbers August 18, 2015
7:00 pm
Church of Jesus Christ of LDS
16535 Kleinwood Dr.,
Spring, TX 77379 

South Training

Brazos, North Star, Tatanka, Thunder Wolf August 18, 2015
7:00 pm
Parkway United Methodist Church
5801 New Territory Blvd, 
Sugar Land, TX 77479

East Training

Bayshore, Eagle Trail, Flaming Arrow, Raven, San Jacinto August 18, 2015
7:00 pm
Woodforest Presbyterian Church
15330 Wallisville Road
Houston, TX 77049

West Training

Big Cypress, Copperhead, David Crockett, Soaring Eagle, Texas Skies August 18, 2015
7:00 pm
Foundry United Methodist Church
8350 Jones Road
Houston, TX 77065

Central Training

Aquila, Aldine Pathfinder, Antares, Mustang, Skyline, Twin Bayou, W.L. Davis August 18, 2015
7:00 pm
Cockrell Scout Center
2225 N Loop W
Houston, Texas 77008-1311

Arrowmoon Training

Arrowmoon TBD LDS Church College Station
2815 Welsh Ave, 
College Station, Texas 77845

Brahman Training


August 13, 2015
6:30 pm
Northside Education Center
707 Fahrenthold St,
El Campo, 77437

How To Host A Great Kickoff

Watch this video to learn about how to plan and host a fun, motivational, and effective popcorn kickoff.





2015 Products

Chocolate Lovers Tin $55         White Chocolatey Pretzels $25
Military Donation - Gold Level $50   Unbelievable Butter Microwave (18 pack) $20
Sweet and Savory Collection $45             Butter Light Microwave (18 pack) $20
Cheese Lovers Collection $35   Carmel Corn with Nuts $20
Chocolatey Triple Delight (new) $25   Jalapeno Cheddar Cheese $15
Military Donation - Silver Level $30   White Cheddar Cheese (new) $15 
Kettle Corn Microwave (18 pack) $25   Small Caramel Corn  $10

Military Donation

The Military Donation allows customers to support the military and Scouting at the same time. Customers can choose to donate $55 (gold level) or $35 (silver level) worth of popcorn for our troops when ordering online, or $50 or $30 for take-order sales. Trail's End sends various Trail's End products to men and women in the military, their families and veterans' organizations. There are no shipping and handling charges associated with Military Donations. Over 2,000 tons of popcorn treats have been shipped to hundreds of locations around the world! Military donations count toward Scout rewards.

Since customers who purchase a military donation don't receive actual product in exchange for payment, the purchase should be 100% tax deductible. As always, recommend that the customer double check this with their tax professional, as tax laws often change. Militaryadflyerproduct flyermilitary receipt, military order form, PowerPoint presentation about military popcorn distribution (.pdf)


2015 Scout Prizes

$650 Bonus Club

Cub Scouts who sell $650 in popcorn
receive a Zing Firetek rocket and Boy Scouts
who sell $650 receive a Rosewood multi-tool with hammer

$1,800 Club Bonus

Scouts who sell $1,800 in popcorn will receive a $45 Walmart card


College Scholarships

Scouts who sell at least $2,500 (online, face-to-face or combination) in any calendar year receive 6% of their total sales invested in their own college scholarship account. That is $0.06 of every dollar they sell! Once Scouts are enrolled, 6% of their sales each year will be added to their account. Scouts only have to hit the $2,500 minimum one time. Online sales count! Email the enrollment form to popcorn.shac.org.


2015 Top Sellers Recognitions

The council's top three sellers will be recognized with a trophy and an Amazon gift card ($600 for first place, $400 for second place, $200 for third place). The three sellers in the council and all $1800 club members are invited to attend the council's Top Seller BASH on January 9, 2016.

Accept credit card payments with SQUARE

New for 2015: Now units can accept credit card payments with SQUARE. SQUARE provides a tool that attaches to devices (e.g., iPhone, iPad, Android) and has the ability to accept credit card payments. The SQUARE is free, easy to use, PCI-compliant and accepts all major credit cards. Payments get deposited into your unit's bank account in one to two business days; there is a 2.4% processing fee per swiped transaction (promotional rate through 2015). Never lose a sale because your customer says, "Sorry, I don't have any cash!"  This program is offered by Trail's End and SQUARE (not by Sam Houston Area Council) to make it easy to grow your popcorn sales.

Units can add Scouting families (or employees) under the Employee Management feature.  The Employee Management feature is free for those registered through the Trail’s End Portal through December 31, 2015. After this date, it will be $5 per month, per employee. Beginning January 2016, account holders will need to deactivate employees to avoid getting charged. If charged for Employee Management during 2015 popcorn sale, email trailsend@squareup.com to request a refund.

More Information              Square Reader Website

Square Resources

Important 2015 Dates

August 1 - November 10,  2015 Online popcorn sales period
August 18, 2015 Popcorn kickoff for unit popcorn kernel
After unit kick off through November 10, 2015 Traditional take-order popcorn sales period
August 22, 2015 Show-N-Sell unit popcorn pick up and distribution 
September 1 - September 30, 2015 Show-N-Sell sales period
October 2, 2015 Show-N-Sell postdated check cashed
October 3, 2015 Popcorn Blitz Day (goal: sell 20 items total)
October 24, 2015 Popcorn Blitz Day (goal: sell 40 items total)
November 7, 2015 Popcorn Blitz Day (goal: sell 60 items total)
November 10, 2015 Unit orders due on Trail's End Website
November 21, 2015 Popcorn distribution (see district website for location)
November 21, 2015 Unit top sellers form due to district (at distribution center)
November 21, 2015 Unit payments due to district (at distribution center)
January 9, 2016 Top Seller's BASH (for council top three sellers and $1,800 club members)
February 15, 2016 Online commissions issued and mailed to the committee chair on file for the unit

For Questions Contact

For more information, contact your district popcorn kernel or district executive.

Ginger Kern
Popcorn Project Coordinator
 (713) 756-3374

Dustin Dupuis
Popcorn Sales Staff Advisor
 (713) 756-3335