Geofencing and Recruiting

Posted by Darlene Scheffler Friday, August 23, 2019 5:11:00 PM

We want to reach out to each potential Cub Scout and their family with a personal invitation to join a pack within our council, where they will learn positive values, new skills and have fun with friends. This site will give you the resources that you need to ensure that you can reach every potential Scout and Scouting family and help to change even more lives. YOU are the driving force that can give every youth the opportunity to Be A Scout!

We are excited to announce that the fall recruiting campaign is going to be Rocket Into Scouting. The Rocket Into Scouting program is designed to take your recruiting efforts to new heights. With a focus on fun, this program invites families in your community to experience the adventures that only Scouting can offer. The program leverages an activity that kids love (building and launching rockets) while showing parents that Scouting will foster their child’s creativity, initiative, and sense of wonder.

Sign-Up Night Resources    Promotional Resources   Social Media   BeAScout.org   District Contacts / Order Fliers

Advertise using Geofencing

Geofencing is a method of geographically targeting a specific audience using Facebook. Units with public, organizational Facebook pages can set up a Join Scouting Night event with a geofence that targets a specific audience (e.g., parents) around a specific location (e.g., within 3 miles of a school).  

The cost is minimal (~$1 per day, for about two weeks), and the "boosted" event information is shown to the audience who enters into the geographical area in the real world while they are also on Facebook. It’s easy. It’s hyper-local, and it doesn’t rely on someone else passing out fliers or other material. While this doesn't replace recruitment fliers, it is simply one additional tactic to strengthen recruitment efforts.
 



 

 Learn More about Geofencing     Watch Video   

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