BSA Brand Standards

Posted by Darlene Scheffler Friday, June 25, 2021 4:30:00 AM

Help Ensure Everyone Follows BSA Brand Standards as They Create Materials for Recruiting Season

To ensure that we promote our programs in a clear and Scout-like manner, it important to remind units to follow BSA Brand Guidelines and use approved materials from the BSA Brand Center in developing their recruiting materials. This includes following the requirements included in the Scouts BSA Branding Dos and Don’ts Guide and the associated Brand Training Guide.  

The Scouts BSA Brand Guidance Training is one of the efforts underway to be sure Scouters have a clear understanding of what they can do. This training should be shared with all volunteers to bring this understanding to all parts of our community.

BSA Brand Guidelines     BSA Brand Center    Scouts BSA Branding Dos and Don’ts Guide    Brand Training Guide

While our goal is to encourage youth to join our program, we must always be clear in our communications about the program they are joining.

  • We are The Boy Scouts of America.
  • The Boy Scouts of America and Girl Scouts of the USA are different organizations.
  • We support all other youth organizations and do not disparage them.
  • We encourage parents to enroll all youth in a character development program that meets their needs – and the BSA is certainly ready to welcome them.

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