Right Way to Refer to Scouts BSA

Posted by Darlene Scheffler Friday, November 9, 2018 5:16:00 AM

Source  With tens of thousands of girls already enjoying the Cub Scout program and more young women poised to join the Scouts BSA program when it opens in February of 2019, there’s a lot of excitement around the programs offered by the Boy Scouts of America. 

In all of that excitement, it’s important to remember that at all levels, from our members and volunteers to our professional staff, we take the brand and trademark rights of all organizations seriously and have worked proactively to differentiate our unique program offerings. That, of course, includes the Scouts BSA program, so when referring to that program in any local council or unit materials — including recruiting fliers, announcements, promotional materials, social media posts, and beyond — be sure to use the details in the below infographic for the right way to go about it. 

Infographic

As has been our tradition at the Boy Scouts of America, we applaud the efforts of all youth-serving organizations and encourage families to participate in character and leadership development programs of their choice. The BSA wants boys and girls to have an opportunity to join one or more of these organizations. While we all use different delivery models, our distinct missions have one thing in common – to serve youth.

Communication Guidelines Regarding Other Youth-Serving Organizations

Source  Do not use the intellectual property of the Girl Scouts of the USA or other organizations. For example, do not use any of the following on any local council or unit materials, including recruiting flyers, announcements, and promotional material, even ones jointly organized or sponsored, regardless of the format or distribution method (e.g., online via Facebook, Twitter, Instagram). This specifically includes:

  • The trademarks “Girl Scout”, “Girl Scouts” or “Girl Scouts of the USA”
  • GSUSA’s trefoil logo, either with solid fill or with profiles
  • Insignia or emblems of the Girl Scouts
  • Images of Girl Scout uniforms, including photos of people dressed in GSUSA uniforms
  • Famous slogans or mottos associated with the Girl Scouts, including famous quotes by the founder of the Girl Scouts, Juliette Gordon-Low
  • Other distinctive names and brand elements associated with the Girl Scouts

The BSA has provided approved materials for your use. If you become aware of any materials containing these items, immediately remove and stop their distribution. If you are contacted by GSUSA regarding any inappropriate use of the Girl Scouts brand, please contact the Legal Department at burgin.hardin@scouting.org or 800-323-0732, x494.

Support the work of all youth-serving organizations. The Girl Scouts and other organizations across the country all have the same goal in mind — helping youth grow into better citizens. All youth-serving organizations depend on the generosity of individuals and businesses across the country — from retailers who permit fundraising on their premises to schools that open their cafeterias for recruiting events.

To that end, we should always be supportive of other youth-serving organizations and their efforts so that we can all be successful in growing youth into better citizens.

We are the Boy Scouts of America. When inaccurate stories appear in the media, we will take the higher ground. We will apologize for and correct mistakes. We will correct significant inaccuracies in a courteous fashion. We applaud the efforts of all who serve youth. We will speak positively and support the efforts of all other youth-serving organizations.

Originally distributed in the Scout Executive Packet- Week of 4/23/18

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