Quality unit leadership is the key to a quality unit program - and it leads to better Scout retention. Statistics show that if young people stay engaged in the program for at least five years, the BSA's influence likely will stay with them for the rest of their lives. A quality Scouting experience will help keep Scouts in the program, and the Boy Scouts of America created the Unit Leaders Award of Merit to recognize the quality unit leaders who make that happen.
The Unit Leader Award of Merit replaces the Scoutmaster, Varsity Team Coach, and Venturing Crew Advisor award of merit programs. This new recognition has revised requirements, and Cubmasters are also eligible for this recognition.