2008 Fall Recruiting Campaign

Visit www.BuildingStrongValues.org to learn more about Cub Scouts.

We have some exciting new materials to help you with your recruiting efforts!

As school begins this fall, the Fall Recruiting Campaign campaign will be in full swing with the intent to give every eligible boy the opportunity to join a Scouting program.

The Sam Houston Area Council is planning to recruit 13,500 new Scouts. The campaign has a professionally coordinated design and theme for the flyers, posters, principal/secretary mugs, outdoor ads, yard signs, t-shirts, radio and TV ads, etc.  NOW is the time for every pack to be planning their rally night. 

Click HERE for useful forms and documents related to Fall Recruiting Campaign.

Yard Signs-Approximately 30,000 "Join Cub Scout Now" yard signs are available for every Cub Scout family. This message will help spread the word that it is time to join Scouting. Signs will be available at district meetings, please put them in your front yard 3 weeks before your rally date. Please keep the yard signs for future Recruiting Campaigns.

The yard sings below are designed to go in the yards of families/organizations that support Scouting.

The yard signs below are intended to be placed in the yards of chartered organizations.  The white space at the bottom allows for the sign to be personalized with specific date and time information.

Flyers- There are 3 versions of the flyers this year, for 3 specific purposes.  The first flyer is intended to go home 10-14 days before the recruiting night, the half page invite is intended to go home during the school visit 1-2 before the recruiting night, and the second chance flyer is intended to go home several days before the first pack meeting to invite families who may have missed the recruiting night.  

11x17 Flyer- This flyer folds to 8.5x11" and has space available for each pack to personalize the flyers with date, time, location, and contact information.
Front and back cover (click for full size)                                               


Inside (click for full size)

Invite Flyer- This flyer folds to 5.5x4.25" and also has space available for each pack to personalize the flyers with date, time, location, and contact information.
                                               
    

Second Chance Flyer- This flyer is 7.5x12.5" (designed to stick out of the take home folder) is intended to send the message that it is "not too late to join" and should go home as a follow up to your recruiting night. 
                            



Poster (in English and Spanish): Includes blank space for personalization

T-shirts-  Every new Cub Scout will receive a free Scouting t-shirt on the night that he joins. The t-shirt will serve as a great incentive for him to join as well as serve as his uniform until he gets his official uniform.

Outdoor billboards- We have some great billboards to help with our messaging
These 4 vinyl billboards appear along Hwy 59 and Buffalo Speedway, Hwy 59 and the North Loop, Hwy 45 and Parker, and Hwy 10 and Buckeye.

There are 75 of these billboards (30 sheet and 8 sheet) distributed in Houston and surrounding areas
 

Bobcat Badge- Leaders will receive a voucher for a free Bobcat badge for each new Cub Scout that joins. The vouchers are to be redeemed in one of the Council Scout Shops.

Commercial/PSA: Start looking for the award winning spots September 1. Comcast Cable has graciously agreed to donate PSAs in their rotation. We will be airing 3 spots in English and one spot in Spanish. View the videos here.

Plan now to join in the campaign to give every eligible youth the opportunity to be a Scout. Ask someone to join Scouting today!

Ideas on how Packs and leaders can help get the message out.

• Classroom visits
• Posters in schools, businesses, religious organizations, etc.
• Scouts wear uniforms on the day of rally
• Parents who are leaders have lunch with their son on day of rally wearing their leader uniform
• Put messages on the marquee at schools, businesses and subdivisions
• Pack sets up a Pinewood Derby, Pushmobile or some kind of activity after school during the week prior to the rally
• Have the Cub Scouts conduct the school or PTA flag ceremony prior to School Night to Join Scouting
• Public Address (PA) announcement in school on day of rally
• Articles in local newspapers, subdivision newsletters, as well as school and religious institution newsletters
• Shoe polish messages on family cars when they drop off and pick up their kids at school
• Post yard signs is every Scout families' yard! 
• Chalk messages on sidewalk.

• Be Creative!